Nolifer Merchant is a corporate advisor, CEO of Rubicon Consulting and speaker on innovation methods. She is also the author of a book entitled The New How.
In a recent post on the HBR Blog, Nolifer discusses how culture — that invisible, undefinable, unmeasurable glue that holds your organization together — has more influence over your success or failure than any strategic initiative you might undertake. You should read the whole post.
Meanwhile, here’s the punch line:
“After working on strategy for 20 years, I can say this: culture will trump strategy, every time. The best strategic idea means nothing in isolation. If the strategy conflicts with how a group of people already believe, behave or make decisions it will fail. Conversely, a culturally robust team can turn a so-so strategy into a winner.”
Are you prepared to craft your culture with purpose and intention?
Your success, perhaps even your survival, hangs in the balance.