This is my blog.
Category Archives: Marketing
Grant McCracken says there’s a revolution coming. In his recent post on the HBR blog, he describes how he was recently transformed from “Major Grumpy-Pants” to a satisfied customer at his local Whole Foods. It wasn’t a happenstance encounter with … Continue reading
Passive honesty acknowledges only that which has already come to light. Passive honesty has been, for a long time, the highest standard of honesty to which businesses were held. Passive honesty is also the lowest threshold to still qualify as … Continue reading
‘Strategy’ has become a buzz word. As I concluded in my last post… There are two primary abuses of the word ‘strategy’ in marketing which have eroded its value and promoted it to buzz word status: 1. Referring to tactics … Continue reading
Strategy is the latest word to be stricken from my vocabulary. ‘Strategy’ — especially in marketing — is invoked at random by anyone who wants an easy way to sound like they know what they’re talking about. We have a … Continue reading
Sometimes I do, because as it turns out, Soylent Green has something in common with your business. And like Chuck Heston, I feel like no one will believe me: Your business is people. From yourself to your employees to your customers, … Continue reading
Simple. Stunning. Genius. Dror Benshetrit is an Israeli designer who has likely revolutionized architecture, home furnishing, art, and even humanitarianism with a single innovation. He calls it the QuaDror. It was featured in today’s SpringWise Newsletter of startup business ideas and … Continue reading