This is my blog.
Isaac Asimov was a chemist by training, a scientist in general, and a novelist and science fiction writer. He coined the term ‘robotics’ in 1941. In 1988 he was interviewed by Bill Moyers, by which time he had written 391 books … Continue reading
‘Strategy’ has become a buzz word. As I concluded in my last post… There are two primary abuses of the word ‘strategy’ in marketing which have eroded its value and promoted it to buzz word status: 1. Referring to tactics … Continue reading
Strategy is the latest word to be stricken from my vocabulary. ‘Strategy’ — especially in marketing — is invoked at random by anyone who wants an easy way to sound like they know what they’re talking about. We have a … Continue reading