Monthly Archives: April 2011

Isaac Asimov on the Right-Brain Revolution

Isaac Asimov was a chemist by training, a scientist in general, and a novelist and science fiction writer. He coined the term ‘robotics’ in 1941. In 1988 he was interviewed by Bill Moyers, by which time he had written 391 books … Continue reading

Posted in Business, Life, Video | 1 Comment

My Boycott on Strategy (Part 2)

‘Strategy’ has become a buzz word. As I concluded in my last post… There are two primary abuses of the word ‘strategy’ in marketing which have eroded its value and promoted it to buzz word status: 1. Referring to tactics … Continue reading

Posted in Business, Entrepreneurship, Marketing | 41 Comments

My Boycott on Strategy (Part 1)

Strategy is the latest word to be stricken from my vocabulary. ‘Strategy’ — especially in marketing — is invoked at random by anyone who wants an easy way to sound like they know what they’re talking about. We have a … Continue reading

Posted in Business, Language, Marketing | 4 Comments

Do you ever feel like Chuck Heston?

Sometimes I do, because as it turns out, Soylent Green has something in common with your business. And like Chuck Heston, I feel like no one will believe me: Your business is people. From yourself to your employees to your customers, … Continue reading

Posted in Business, Entrepreneurship, Marketing, Video | 2 Comments