Category Archives: Language

My Boycott on Strategy (Part 1)

Strategy is the latest word to be stricken from my vocabulary. ‘Strategy’ — especially in marketing — is invoked at random by anyone who wants an easy way to sound like they know what they’re talking about. We have a … Continue reading

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Punctuation matters more than you think.

Examples courtesy of the Wizard of Ads: Dear John: I want a man who knows what love is all about.  You are generous, kind, thoughtful.  People who are not like you admit to being useless and inferior.  You have ruined … Continue reading

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Grammar Lesson: Stationary vs. Stationery

We pronounce both of these words the same way, which is why you probably misspell one of them every time you write it. And because they’re both real words, it’s the kind of mistake your spell checker probably won’t pick … Continue reading

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Grammar Lesson: Affect vs. Effect

Because the difference is phonetically subtle, these two words are confused by probably half of the English speaking population. In fact, I was asked about their correct usage by a colleague just this morning. Affect is a verb. A doing … Continue reading

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Language, According to Stephen Fry

This video has made Stephen Fry an instant hero of mine. If you’ve never given language a second thought since grammar school, you will now. If you consider language the most powerful tool in your arsenal for furthering your relationships, … Continue reading

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Another Grammar Lesson

Already?! Yes, because this one’s bugging the hell out of me. Addressing an increasingly common confusion between two homophones, this lesson deals with the difference between ‘a part’ and ‘apart’. A lovesick teenager might use the phrase a part like … Continue reading

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A Grammar Lesson

No matter what you do for a living (ESPECIALLY marketing), you’ll do it better with proper grammar. Today’s lesson addresses the words ‘complementary’ and ‘complimentary’. Here’s a little illustration on the difference between the two. A complementary service provider in … Continue reading

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