Succincity is about business and marketing. Business and marketing are about people. If you don’t know people — the universal truths that define and motivate us — you don’t know business. And you really don’t know marketing.
So, Succincity is really about people.
Succincity exists to reacquaint business leaders with the purpose of business: meeting needs, building trust, creating value — for people. Have you read anything from Daniel Pink, Seth Godin, Tony Hsieh, or Umair Haque in the past five years? How about Sir Ken Robinson or Roy H. Williams? The world’s leading thinkers are beginning to express a single, unifying theme: Humanity is making a comeback.
People are important again.
You are important again.
Let’s work like it.