The Folding Concrete Block

Simple. Stunning.


Dror Benshetrit is an Israeli designer who has likely revolutionized architecture, home furnishing, art, and even humanitarianism with a single innovation. He calls it the QuaDror.

click to view at (unable to embed)

It was featured in today’s SpringWise Newsletter of startup business ideas and has been covered by Fast Company, the New York Times and the Huffington Post among others.

This ‘thing’ is so unique that it’s difficult to describe, and yet, so simple that the Romans should have been using it to support the aqueducts. How have we reached the year 2011 without stumbling upon this sooner?

Essentially, the QuaDror is a three dimensional geometric design that can be constructed of almost any hard material at almost any scale and used in almost any application. It’s comprised of four interlocking L-shaped pieces (which form a square), secured to one another by bolts that act as hinges and allow the object to either lie flat, or expand into a kind of trestle-like structure.

The genius of this design lies in its simplicity. It is so versatile precisely because it’s so simple.

No matter what you’re building — a business, an organizational culture, a revenue model — do not overlook the power of simplicity. The simpler your creation the easier it will be to implement, scale, sustain, and gain buy-in from customers.

“Any intelligent fool can make things bigger and more complex… It takes a touch of genius – and a lot of courage to move in the opposite direction.” -Albert Einstein

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