Technology and Humanity Working Together

I recently updated the ‘About Succincity’ page on this blog to include the predominant theme that has emerged across most of my posts about marketing and business:

Humanity is making a comeback.

Companies are human organizations. They are founded by people and comprised of people for the purpose of selling goods and services to people. However, in an astounding turn of events beginning with the industrial revolution, corporate culture has all but trained itself completely out of its own humanity. In the downward spiraling pursuit of decreased cost and increased margin, corporations have become the archetypal faceless, soulless, poster children for all things inhumane — pursuing (by legal obligation in many cases I might add) short term gains and shareholder value at nearly any cost to other stakeholders.

Well we’ve finally arrived at an inevitable conclusion, our great recession illuminating gaping holes where real value generation should have been; a century-long corporate red herring. Anybody worth their salt is now speaking up to demand more from the organizations we create and, ironically, the cold silicon world of technology is animating the movement.

I’m talking about the telecommute.

Rieva Lesonski wrote this article for the ‘Managing’ section of American Express’ idea hub. In it she reveals research that addresses nearly every outdated hesitation from company leaders yet unwilling to implement a telecommuting workforce. Recruitment, employee loyalty and productivity all benefit from the autonomy of telecommuting. The telecommute narrows a once broad gap between the needs of a company and its employees; a beautiful exercise in cooperation with very little compromise.

If you’re already sold on the value of a remote workforce, then I’m preaching to the choir. Please disregard and go about your merry way. But if you’re still holding out, I challenge you to ask yourself why.

Is it for mistrust of your employees? Is there someone higher on your food chain who would blow a brain-vein to see empty cubicles in the office? Do too few of your peers and competitors allow telecommuting for you to feel comfortable breaking the mold in your industry? If you can be honest enough to ask the right question, please be honest enough to answer it.

How much more deeply valuable could your company be with a good telecommuting policy?

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