A Grammar Lesson

No matter what you do for a living (ESPECIALLY marketing), you’ll do it better with proper grammar. Today’s lesson addresses the words ‘complementary’ and ‘complimentary’. Here’s a little illustration on the difference between the two.

A complementary service provider in your industry might say this:

“Hey there! I provide a valuable service just like you do, and I even target the same pool of customers as you, but we don’t compete because our service offerings are different. Maybe we could create a partnership to bring more value to our clients!”

A complimentary service provider in your industry might say this:

“Hey there! I provide a valuable service just like you do, and I think that color looks lovely on you. Did you do something different with your hair?”

Oh the difference one letter makes.

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