Category Archives: Marketing

7-Eleven’s Secret Weapon

Grant McCracken says there’s a revolution coming. In his recent post on the HBR blog, he describes how he was recently transformed from “Major Grumpy-Pants” to a satisfied customer at his local Whole Foods. It wasn’t a happenstance encounter with … Continue reading

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Passive Honesty vs. Active Honesty

Passive honesty acknowledges only that which has already come to light. Passive honesty has been, for a long time, the highest standard of honesty to which businesses were held. Passive honesty is also the lowest threshold to still qualify as … Continue reading

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My Boycott on Strategy (Part 2)

‘Strategy’ has become a buzz word. As I concluded in my last post… There are two primary abuses of the word ‘strategy’ in marketing which have eroded its value and promoted it to buzz word status: 1. Referring to tactics … Continue reading

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My Boycott on Strategy (Part 1)

Strategy is the latest word to be stricken from my vocabulary. ‘Strategy’ — especially in marketing — is invoked at random by anyone who wants an easy way to sound like they know what they’re talking about. We have a … Continue reading

Posted in Business, Language, Marketing | 4 Comments

Do you ever feel like Chuck Heston?

Sometimes I do, because as it turns out, Soylent Green has something in common with your business. And like Chuck Heston, I feel like no one will believe me: Your business is people. From yourself to your employees to your customers, … Continue reading

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The Folding Concrete Block

Simple. Stunning. Genius. Dror Benshetrit is an Israeli designer who has likely revolutionized architecture, home furnishing, art, and even humanitarianism with a single innovation. He calls it the QuaDror. It was featured in today’s SpringWise Newsletter of startup business ideas and … Continue reading

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E-Books Pull Ahead of Hardcovers

Time Magazine recently released numbers that reveal e-book sales in January outpaced hardcover sales for the first time in history. This is no major shock to anyone who’s not been in a coma for the past two years, nonetheless, it’s … Continue reading

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Punctuation matters more than you think.

Examples courtesy of the Wizard of Ads: Dear John: I want a man who knows what love is all about.  You are generous, kind, thoughtful.  People who are not like you admit to being useless and inferior.  You have ruined … Continue reading

Posted in Language, Life, Marketing, Media | 1 Comment

A Tip to Make More Money: Treat and Pay Employees Well

For people like Kip Tindell, this philosophy is a no-brainer. Kip is the founder and CEO of The Container Store, one of the largest and most recognizable retail brands in the United States. He was recently recognized by the National … Continue reading

Posted in Business, Entrepreneurship, Life, Marketing, Media, Quotes, Video | 2 Comments

Google’s SEO Game: Judge, Jury, and Executioner

As has dominated the technology and business blogosphere / twittersphere in recent weeks, jcpenney was ‘outed’ by the New York Times for the unsavory tactics of its SEO firm SearchDEX. The retailer appeared among top rankings for a plethora of … Continue reading

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